As many of you know, Lego is set to discontinue their Lego Star Wars theme later in 2011. As Lego Star Wars is makes quite a portion of Lego's income, it would seem idiotic to discontinue it. But as far as I know, Lego is probably going to renew it. Also Legoboy12345678 (David) said in one of his videos on Youtube that he contacted Lego and they told him that they were probably going to renew it. Personally for me I would love to see it continued. Also In March, Lego and TT games are release a video game: Lego Star Wars lll The Clone Wars. As far as I think it wouldn't make sense to release a Lego Star Wars video game and then discontinue the Lego brand shortly after. I am sure Lego would regret discontinuing it. Many of you may think of this as old news, but some might still not know.
Unknown Said,
It will indeed be continued. Great article!
Posted on 24 February 2011 at 23:59
Legoclonewars238 Said,
Thanks!
Posted on 25 February 2011 at 06:30
Blade Said,
Very nice article you have some great people working here nick! but some of the desig of your site is pretty much screwed up.
Posted on 25 February 2011 at 08:05
Unknown Said,
I know, the template didn't transition too well and I'm getting a new one soon, thanks Blade!
Posted on 25 February 2011 at 19:41
marekunleashed2 Said,
Well, I contacted lego some months ago. They said the contract was renewed to 2015
-Marek
Posted on 27 February 2011 at 06:14
Legoclonewars238 Said,
Really? cool!
Posted on 27 February 2011 at 14:35
Anonymous Said,
Well if they did renew it congrats on them although i dont think lego makes a whole lot of money for the lego group vs other lego lines. Lego Star wars has some tight strings attached with it.
1. Licencing fees Lego probally pays 100's of millions of dollars to George Lucas for the use of the name.
2. Lego has no say on creative content for the series as everything must be approved before it is released to the public.
3. As with all Star wars products George also gets a royalty fee on top of the licesing fee.
Theres alot of money Lego looses licensing from ideas from companies. Star wars probally being the most expensive one to license. The over all loss of revenue is out weighed by the people it can attract to the lego system
Posted on 27 February 2011 at 15:45
Unknown Said,
I agree with Canadianlego, he brings up some good points, but I don't know if LEGO can afford to go on with a somewhat tarnished reputation.
Posted on 27 February 2011 at 17:16